IPC Media produces over 85 iconic media brands, their prints alone reach two thirds of UK women and 44% of UK men, totaling around 27 million UK adults. Collectively IPC media reaches 20 million users online every month.
IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women. Our men's portfolio (IPC Inspire) comprises a wealth of leisure brands including Country Life , Horse and Hound, Rugby World and Decanter, as well as life style brands including Nuts, Mousebreaker and NME.
This data shows the magazine industry caters from almost everyone's musical taste and lifestyle choice, but one thing I noticed that was IPC media mention they focus on three main audiences: men, mass market women and upmarket woman. This could imply that they focus on A, B, C1 and C2 classed woman because they would gain profit from these audiences rather than focusing on an audience that they may not gain profit from and have the disposable income to spend on magazines.
Tuesday, 30 November 2010
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Liam could you make an analysis of this in your own words.
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